SARA
ELLEN
DIAL
Sara Dial is a content strategist and brand storyteller with a background in journalism and experience across digital content, SEO, social media, editorial, and luxury marketing. Her work spans hospitality, lifestyle, design, and experience-driven brands, pairing a sharp eye for voice and visual storytelling with a strategic approach to discovery, engagement, and growth. She holds a degree in Journalism from The University of Texas at Austin.
Sara’s portfolio includes work for Over The Moon, Esses Magazine and Modern Luxury titles across New York, Aspen, Palm Beach, Las Vegas and Interiors covering subjects from destination weddings on Lake Como and budding interior designers to the cultural layers of Formula One. Across each project, she brings a narrative-driven approach and a keen attention to detail, positioning her at the intersection of journalism, brand storytelling and creative media.
Her writing centers on a clear editorial voice, drawing on her background in journalism to shape stories that capture place, culture and experience. Her portfolio spans weddings, travel, lifestyle and sport, with an emphasis on precision through a descriptive, deliberate lens.
E D I T O R I A L
Following graduation, Sara moved into luxury hospitality marketing with Ourisman Travel, where she now owns week-to-week content strategy across social, video, email, and editorial channels. Her work spans SEO and digital discovery, analytics, Content development, audience engagement, and firsthand hospitality storytelling.
The role brings together creative direction and performance, using travel expertise and audience behavior to shape content that feels considered.
M A R K E T I N G
