Content crafted with clarity, tone, and intent — from curated grids and carousel storytelling to voice-driven captions and platform-specific rollout. Whether tied to product, event, or editorial, each piece reflects the rhythm of the platform and the identity of the brand behind it.
SOCIAL MEDIA
Visual Curation + Carousel Building
Curating visuals with clarity and intention — whether shaping a cohesive grid or building carousels that unfold like a story. This includes moodboarding, selecting imagery that reflects tone and narrative, and sequencing slides with rhythm and pace.
Every visual choice supports the brand, every carousel designed to hold attention and guide the viewer.
Content Planning
Planning content with a sharp eye for timing, tone, and flow. This includes shaping long-lead calendars, aligning posts with editorial features, events and product launches, while balancing content types and multiple platforms. Always while keeping visual rhythm and brand voice consistent across platforms.
Social Copy
The night before the tea and wedding ceremonies, Clare’s mother combed her hair 10 times while repeating blessings for Clare and Eddie. “It was a very intimate and peaceful moment just between us and I will always cherish this memory.”
@overthemoon
@overthemoon
For the ceremony, Aliett wore a custom look by @anniesibiza. "The dress felt sculptural like the architecture we'd be surrounded by."
“We got married in June in a white tent filled with potted garden roses and peonies,” she says. “It was magical!” When it came time to choose what to wear to complement this ethereal scene, Aerin looked no further than @oscardelarenta.
@essesmag
@overthemoon
There aren’t many photos of George Harrison at the track, but the ones that exist say everything. He wasn’t there to be seen. He went to disappear. But in 1979, his love for Formula 1 could no longer stay silent.
Product Content
Crafting product content with a clear eye toward conversion. This includes writing sharp, on-brand copy for product features and launches whether it’s a carousel, video, or single image post, and tagging products directly on the grid for seamless shopping. Also experienced in gathering details from manufacturers, organizing material lists, and shaping descriptions that balance information with editorial appeal. Every element built to drive interest and sales, while staying visually and verbally consistent across the brand.
Analytics & Growth
Tracking performance not just for numbers, but for insight. From monitoring engagement patterns to assessing post timing and format, this work is about learning what resonates and adjusting accordingly. Fluent in pulling takeaways from data to inform strategy—what to double down on, what to refine, where to guide creative direction, and how to spot new opportunities always with the goal of driving results over time.
Event & Community Content
Shaping event-driven content with intention and clarity — before, during, and after the moment unfolds. This includes identifying performance trends, drafting pre- and post-event copy aligned to clear goals, and developing social-first shot lists that feel both editorial and rooted in community. Every detail is considered, every post built to serve the larger story.
Influencer Strategy & Relationship Management
Influencer work that balances aesthetics, alignment, and longevity. I build and maintain targeted influencer lists that reflect brand tone, audience, and campaign goals — whether for event invitations, social partnerships, or grid features. Each list is tailored and meticulously tracked, with updated contact details, content performance notes, and relationship history.
From sourcing and vetting talent to matching creators with specific visuals, products, or event moments, my approach prioritizes fit and follow-through. I support outreach, guide creative execution, and uphold long-term relationship health — ensuring that every collaboration feels intentional, on-brand, and thoughtfully managed.